It's only barely day 2 of SMX West and I've already learned a ton about search marketing, the internet, and life in general.
Wednesday, March 3, 2010 at 12:51 PM Posted by Jamie
It's only barely day 2 of SMX West and I've already learned a ton about search marketing, the internet, and life in general.
Tuesday, February 2, 2010 at 6:30 PM Posted by Jamie
Sorry, I couldn't resist the headline. Nope, that wasn't a typo. That was irresponsible of me. Of course, this is just a tiny little blog, not worried about a corporate reputation, not worried about longterm brand impacts, and frankly, not really trying to sell a thing. So, basically I am everything that Spirit Airlines is not. And yet, Spirit Airlines thought that a sweet Muff Diving email campaign was a good idea.
Labels: Marketing 0 comments
Thursday, January 21, 2010 at 2:27 PM Posted by Jamie
Well, I for one am bummed. I love Amazon.com. It is generally my first stop for shopping. I generally feel like they provide great customer service and super pricing. And I generally find that I trust them, an odd emotion to attach to a retailer. After today, though, my trust is waning.
Labels: Consumer Beware, Customer Service, Retail 0 comments
Monday, January 11, 2010 at 3:56 PM Posted by Jamie
Labels: Customer Service 0 comments
Friday, October 9, 2009 at 1:07 PM Posted by Jamie
I'm a big-time follower of loyalty products and loyalty marketing. I think rewards programs are a great way to keep customers coming back, or from straying too far. I love my Starwood Amex, and almost always stay at Starwood properties. When they won't take Amex, my Chase Freedom VISA Sig gets all of my spending. Both cards have very valuable earn/burn ratios, and great customer service when it is necessary, though that is rare. Of course, there are other types of rewards programs out there, of which the one I'm most familiar with is for Casinos. I'm a member of almost all of the programs, and was very interested today to see what the industry considers the best. According to some article in AdAge (referenced here by Colloquy, something I actually read), Harrah's Total Rewards program is the best in the casino business. That's great for Harrah's, and it should be great for me since I'm a member. The problem is, the other parts of Harrah's customer relationship model is completely F'd.
Labels: Customer Service, Fail, Loyalty Programs, Rewards 0 comments
Saturday, October 3, 2009 at 10:48 AM Posted by Jamie
Comcast has finally allowed ESPN360, the home of all sports, to work with their cable network. I wonder how many customers their delay cost them... I was on the verge of switching to FIOS myself - guess this will save them a couple months.
Labels: Marketing, Slow Tards 0 comments
Thursday, September 17, 2009 at 1:45 PM Posted by Jamie
OMG... I must be the luckiest guy ever. I got selected to host a Windows 7 Launch Party at my house!! Come one, come all, it's time to get our Windows 7 on... I mean, look how much fun this is going to be (shit, the guy at the computer obviously hasn't had this much fun since Windows 2000 came out).
Labels: Marketing, Ridiculously Stupid Shit 1 comments