Dilbert sure got this one right. Good thing to keep in mind when doing surveys, focus groups or any other type of customer sourcing of feedback on your product. Not to mention, people lie... sometimes they know when they are lying, and sometimes they don't. You think when people were asked if they would buy a "Pet Rock," they said yes?
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- Jamie Voorhies
- Socially liberal, fiscally conservative. I like making money, but also care a lot about ethics and integrity. I think the recession we're in could lead us to the promise land again (i.e., smart personal and business decisions), but there's a lot of risk.
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1 comments:
December 10, 2008 12:53 PM
The tricky thing about interviewing people is making sure that you don't make them think about things that they wouldn't otherwise think about. Getting people to rationalize their emotional decisions leads to immense amounts of bad insight.
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