Well, I for one am bummed. I love Amazon.com. It is generally my first stop for shopping. I generally feel like they provide great customer service and super pricing. And I generally find that I trust them, an odd emotion to attach to a retailer. After today, though, my trust is waning. Today I heard that Amazon.com was doing some "Lightning Deals" on some fairly hot video games, including Assassin's Creed 2. This went on super lightning deal sale at 12pm EST, which I heard about from a friend. However, when I went to the site, the price was still the same. I figured, hmm, crappy sale. But no, it turned out (as you can see in the picture) that you would get a different price if you knew where to look. Let me say that again:
Amazon.com has different prices for the exact same items, depending on where on the site you find it!
This is bad news... How will I ever be sure that I'm paying a good price when I shop at Amazon? What if there's a deal going on I can't find? What if there's another sub-site I just simply don't know about?... Not only is this bad for pricing, but it's just plain terrible customer service. Given the fair pricing laws out there, it may also be illegal (as less savvy consumers skew towards protected demographics).
Amazon, knock out this amateur hour BS. You are better than this.
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