First off, Steve Ballmer is kind of loud and sometimes a bit aggressive, but he's also awesome. He's very funny and his candor was enlightening to say the least. Ballmer hinted about his secret Twitter profile which now has the internet buzzed then instantly bored (it's devoted to his son's basketball team). Also, Microsoft isn't buying Facebook or Twitter today, but he didn't rule it out for tomorrow. Of course, he also talked about this whole Google Buzz privacy issue and Microsoft's take on it (basically, he's not taking sides, but it didn't sound like he minds when they get into trouble). He even polled the audience to see if any of us were peeved at Google, but asking a bunch of SEOs if they are pissed at Google is like asking day-traders if they hate the stock market. Sure, they hate it, but not as much as they love it. After all, Google is a black box, but it's a black box full of MONEY!!
That leads me to the Google Profile discussion (my Google profile if you are interested). If you don't know what it is, go check it out. Basically, this is a portal to my life. If you ever need to interview me for a job, that's where you should start. Now I know some folks are privacy freaks (especially since the Google Buzz breakdown), but I'm not. I'm an open book. Honestly, this is mostly because that's just the way of the world. I could fight it, and you could still find all of that stuff really easily. So, I embrace it. And if you have your own business, you should love it, cherish it, give it flowers everyday and always say "I love you" before bed.... Why?
Well, here's what those crazy folks at Google do behind the scenes. First, it takes all of those networks and contacts and adds them into their black box full of money. All those fans of yours on Facebook, all those folks who follow you, those Google Buzz contacts who stalk you now, all those friends, are suddenly thrown into the box. So, you sell wine? Now when those fans of yours Googles for a red that pairs with steak, your site has moved from 500th to 10th. You provide consulting on merchandising, well, that network is now in the box too, so when your buddy's, buddy's buddy on Twitter searchers for a place to blow $250 an hour on advice, BOOM, there you are. Enjoy your wonderful organic super-fertilizer. And your mommy-blog, well, you'll be the envy of the entire PTA as you'll have more followers than the middle school!
Yes, it is a very scary thing, this Google. I don't blame you for instantly shutting your profile off, especially if you are still hiding from that college ex. But, if you are a business, your Google Profile represents you in the box. The more your put into the Google black box, the more money you get to take out!
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