Spirit Airlines Really Thinking Of The Box

Sorry, I couldn't resist the headline. Nope, that wasn't a typo. That was irresponsible of me. Of course, this is just a tiny little blog, not worried about a corporate reputation, not worried about longterm brand impacts, and frankly, not really trying to sell a thing. So, basically I am everything that Spirit Airlines is not. And yet, Spirit Airlines thought that a sweet Muff Diving email campaign was a good idea.

Frankly, when I see companies doing this, I assume they are going down.