I think Apple's retail stores are a good examp...

2008-10-23T14:25:00.000-04:00

I think Apple's retail stores are a good example of why their SG&A expense is so effective - basically it creates room-fulls of Apple fans all over the place (think Seth Godin has talked about this a few times).

And you are right about the $300MM on the recent MSFT campaign.

I guess I didn't hit my main point hard enough... BOTH AAPL and MSFT should be spending more on products vs. ads... But it's only AAPL that's talking crap to MSFT about overspending on ads.

Apple maintains a large chain of retail stores whi...

2008-10-23T14:21:00.000-04:00

Apple maintains a large chain of retail stores which is all part of the marketing budget.

Now, can you fairly compare Microsoft's recent contract with ad agency Crispen that has a budget of $300M to Apple's current campaign?

Comments on Marketing, Finance & Obama: Apple Ridicules Marketing Over R&D - I'm An Irony

I think Apple's retail stores are a good examp...

Apple maintains a large chain of retail stores whi...